M

The Meridian

est. 1923Charleston
Mr. Caldera, GM Holy Automation Pulse · live

Tuesday evening, a soft house.

Forty-two of forty-eight occupied. The Bridal Suite turns over before sunset; Mr. Aldobrandi arrives on the 5:42.

Pulse is fielding three concierge texts and one rate question on the booking widget. Two reviews posted overnight, both five stars; one mentions Anders by name.

Occupancy
87%
42 of 48
ADR · tonight
$486
+$38 vs LY
RevPAR · MTD
$394
pace +9.2%
Tonight · 14 February

The house, at a glance

Forty-eight keys across three floors and the carriage suites.

42 occupied 3 arriving 2 housekeeping
Ground · 4 keys
Second · 18 keys
Third · 18 keys
Carriage · 8 keys
Harbor wing · rooms 201–214Eastern exposure · piazza views
201King
202King
203Queen
204King
205Queen
206King
207Queen
208King
209Queen
210Queen
211King
212Queen
213paint
214King
Garden wing · rooms 215–228Courtyard side · live oaks
215King
216Queen
217Queen
218King
219Queen
220King
221Queen
222King
223Queen
224King
225 · BridalTurnover · 5pm
227King
228Queen
Vacant · clean
Occupied
Arriving today
Departing
Needs HK
Suite
Arrivals · today

Tonight's guests

Pulse has greeted each by name and offered preferences from prior stays.

11 arriving
3:14
PM
Mr. & Mrs. Aldobrandi
RETURNING · 7TH STAY · ANNIV.
225Bridal Suite
3 nights
Tue → Fri
Welcome ready
4:30
PM
Ms. Eloise Pemberton
SOLO · BUSINESS · 1ST STAY
204King · Harbor
2 nights
Tue → Thu
Pre-arrival sent
5:42
PM
The Hartwell Party
3 KEYS · WEDDING WEEKEND
223 · 228 · 215Group
3 nights
Tue → Fri
Welcome dinner 7pm
7:10
PM
Dr. Anand Verma
SUITE PREF · DIETARY · GLUTEN-FREE
312King · River
1 night
Tue
Dietary noted at F&B
9:55
PM
Ms. Caitlin O'Hare
LATE ARRIVAL · BAGS HELD
217Queen · Garden
4 nights
Tue → Sat
Night porter notified
Occupancy · 14 days

The pace, looking forward

Forecast versus on-the-books, by room category.

+9.2% vs LY Compset +4%
Suite
King
Queen
Carriage
M
T
W
T
F
S
S
M
T
W
T
F
S
S
← past · forecast →
0% 100%
Concierge agent · Pulse

In conversation with Room 209

Mrs. Beasley — second night with us.

Live
Mrs. Beasley · 209SMS6:42 PM
Hi there — could we arrange a sitter and a quiet table for two at FIG tonight? Anniversary.
PulseConcierge6:42 PM
Of course, Mrs. Beasley — happy anniversary. FIG can do a quiet two-top at 8:15. We've used Lowcountry Sitters for guests with little ones; they have someone available from 7:30. Would you like the bottle of Veuve sent ahead?Pulse → FIG · table 14, 8:15p · Lowcountry Sitters · Marisol confirmed
Mrs. Beasley · 209SMS6:44 PM
You're a marvel. Yes please — and the Veuve. Thank you.
PulseConcierge6:44 PM
Done. Marisol arrives at 7:30, the car is at 7:55, and FIG is holding the table. Have a beautiful evening.Charge $185 · noted on folio · Anders briefed for turn-down at 11pm
Drafting late-arrival note · 217 23 today · 0 escalations
Revenue · this evening

Pulse, in numbers

vs prior 4-wk
Direct bookings
37/wk
+14 vs avg · 62% direct mix
OTA share
38%
−6pp · margin recovered $4.1k
Upsells closed
19/wk
+$3,840 · suite + late-checkout
Front-desk hours saved
28h
Anders & Lisette · back to guests
The Guest Book

Last night's notes

4.91 ★ · #2 in city
G
★★★★★
"Anders met us at the door with my husband's name and a glass of bourbon. Two minutes later we were upstairs. This place remembers you."
Helena G. · Google · last night— Pulse replied 2.3h
TA
★★★★★
"The room note about my late husband's favorite tea — I cried. They bought back something we thought was gone with him."
Kathleen R. · Tripadvisor · 2d— Mr. Caldera replied personally
B
★★★★☆
"Wonderful stay. Wifi in 308 a bit spotty — staff moved us to 312 within the hour. Otherwise impeccable."
Marc D. · Booking · 3d— Engineering ticket #882
II.

The ledger

February · MTD
Revenue · MTD
$486.2k
on $510k pace · pacing −4.7%
GOPPAR
$142
flow-through 48.2%
TRevPAR
$318
F&B + ancillary lifting
Labor cost
34.2%
target band 32–36%
Revenue · by department

Where the money came from

February month-to-date · actual vs budget.

$486k of $510k
DepartmentActualBudgetVarMix
Rooms94 occ · ADR $289$342,600$364,000−5.9%70.5%
Terra · restaurantF&B + bar$68,400$62,000+10.3%14.1%
Events & meetingsBallroom · BEOs$41,200$48,000−14.2%8.5%
Spa & wellnessTreatments + retail$18,900$22,000−14.1%3.9%
Bar & loungeLobby pour$15,100$14,000+7.9%3.1%
Total$486,200$510,000−4.7%100%
A/R · outstanding folios

Open accounts

Pulse follows up at +7 / +14 / +28 days.

$66,220 open
Axion Group · conference block$38,400 · 13 days past
INV #2026-089 · 42 room-nights + F&B · Net 30 · Karen Whitmore (AP). Second reminder Feb 10 — escalating to Sales Director.
Lowcountry Hospitality Council$22,600 · due Feb 28
INV #2026-094 · Annual gala · Ballroom + catering Jan 28.
Stonebridge Partners · corporate$5,220 · due Feb 15
INV #2026-101 · 18 January room-nights · clean billing.
PMS · channel manager
Opera Cloud · last sync● online · 2m ago
Marriott CRS● connected
Booking.com● connected
Expedia● connected
Google Hotel Ads◐ rate lag
Night audit● complete
Rate parity violation Booking.com showing $274 against BAR of $289. Pulse auto-submitted correction 14 minutes ago — awaiting channel sync.
III.

The house, working

Operations · today
Priority · today

What needs Mr. Caldera

Eight items. Three urgent.

3 urgent
HVAC failure · Wing B, rooms 305–312
Compressor intermittent since 2 AM. Eight occupied, three guests requesting moves. Diego on-site; Trane parts truck ETA 11. Move affected guests to fourth-floor inventory if not resolved by noon.
Urgent
Collect on Axion Group · $38,400 past due
INV #2026-089 — 42 room-nights + F&B from Feb 1–3 conference. Net 30, due Feb 1. Karen Whitmore (AP) — second reminder sent Feb 10. Escalate to Sales Director.
Urgent
Prep Ocean Suite for Marriott VP arrival
Victoria Lang at 4 PM. Deep clean complete; welcome amenity (pralines + Lowcountry Cab) confirmed. GM personal greet. Soft-inspection — brand standards 100%. Palmetto Florals fresh delivery confirmed.
Urgent
Valentine's at Terra · 86 covers, waitlist 12
Capacity 90. Prix fixe $145/pp. Prep 80% — sous chef out, line cook Andres covering. Verify Vine & Barrel · 3 cases Brunello still outstanding.
High
Approve TripAdvisor reply · noise complaint
"CoastalTraveler99" — 2★ citing construction next door (not ours) and slow room service. Pulse drafted response — needs GM approval before posting.
High
Hire two housekeepers · spring surge
14 of 16 target. Spring break starts March 1. Two Indeed apps in — schedule interviews. OT up 22% MoM.
High
Update OTA imagery · post-renovation lobby
Lobby refresh wrapped Jan 15. Pro photos shot, not yet uploaded to Booking, Expedia, Google. Current set is eight months old. Conversion lift estimated 5–8%.
Medium
Housekeeping

The turn, in motion

120 keys · 16 housekeepers · target par 14.

62 / 120 done
Cleaned & inspected62
In progress8
Pending checkout18
Priority rush · VIP / early check-in4
Stayover refresh28
Engineering · open tickets

Seven on the board

RoomIssuePriorityStatus
305–312HVAC compressor failureUrgentParts ETA 11 AM
218Bathtub drain slowMediumScheduled 2 PM
114Mini-fridge not coolingMediumUnit replaced
LobbyChandelier · 3 of 24 bulbs outLowOrdered
PoolDeck cushion tears (4)LowReplacements in
BallroomAV projector flickeringMediumTech called
422Balcony door stiffLowScheduled Wed
IV.

Terra · tonight

Valentine's · 86 covers
Cover count · 14 February

The seating

Dinner full · waitlist of twelve.

96% dinner
ServiceReservedWalk-in est.TotalCap
Breakfast7–11 am42186072% / 84
Lunch11:30–2:3028124048% / 84
Dinner · prix fixe$145pp · jazz duo 7–108248696% / 90
Total15234186
Kitchen status
Prix fixe prepped62 / 86
Branzino on hand4 portions · 28 needed
Brunello di Montalcino2 bottles · 3 cases pending
Heavy cream · panna cotta2 qt · delivery 11 AM
CoverageAndres covering sous
14-day · room category pace

What's still on the books

Suite, King, Queen, Carriage — by night.

+9.2% vs LY
Tonight · Valentine's94%
Sat · 15 Feb88%
Sun · 16 Feb62%
Mon · Presidents' Day71%
Tue · 18 Feb54%
Room type · this week
Standard King · 40 keys82% · ADR $249 · RP $204
Standard Double · 3080% · ADR $239 · RP $191
Deluxe King · 2075% · ADR $329 · RP $247
Junior Suite · 1573% · ADR $389 · RP $284
Harbor Suite · 1070% · ADR $489 · RP $342
Ocean Suite · 560% · ADR $649 · RP $389
V.

The event book

February · March pipeline
Calendar · upcoming

What's on the book

Five committed · two tentative.

$183k pipeline
Feb
14
today
Valentine's prix fixe · Terra
86 covers · $145/pp · live jazz duo 7–10 · special cocktail menu
Confirmed
Feb
22
Sat
Calloway-Preston wedding
Ballroom · 140 guests · ceremony on terrace 4 · reception 6–11 · full catering + bar
BEO final
Mar
1
Sun–Tue
Palmetto Medical Society
Ballroom + 2 breakouts · 85 attendees · 35-key block · AV + staging · daily lunch
BEO draft
Mar
15
Sun
Axion Group exec dinner
Private dining · 60 guests · custom menu TBD · est. $12,400 · inquiry today
Inquiry
Mar
28
Sat
Lowcountry Culinary Festival
Pool terrace · 120 guests · chef's tasting + wine pairing · $18,600 net
Confirmed
Pipeline · committed + tentative

Where March stands

BEO status by event.

$131.6k March
February · committed
Valentine's dinner$12,470
Calloway-Preston wedding$34,200
Stonebridge corp meeting$4,800
February total$51,470
March · pipeline
SC Medical Conference$42,600
Axion Group dinner$12,400 · est.
Wine & Food Festival$18,600
Two tentative weddings$58,000 · est.
March pipeline$131,600
BEO status
Valentine's● final
Calloway-Preston● final
SC Medical Conf◐ draft · review Feb 18
Axion Group dinner○ not started
Wine & Food Festival● final
VI.

The house, in public

Marketing · Pulse autopilot
Pulse · marketing autopilot

Working while we sleep

SEO, OTA copy, reviews, email — running 24/7.

6 channels live
◉
Google Business
Auto-optimized weekly. 2,840 profile views this month, +18% MoM.
Active
★
Review response
Personalized reply within 2 hours across 4 platforms; negatives flagged to GM.
Active
@
Email campaigns
Pre-arrival, post-stay, monthly promo. Open 34.2% · click 8.1%.
Active
▢
Social
Instagram 8.4k, +340 this month. Guest highlights, food, Charleston.
Active
⌘
Local SEO
Page 1 for 11 of 18 keywords. #1 "luxury hotel historic district Charleston."
Active
◇
OTA optimization
Booking 96 · Expedia 92 · titles, copy, photo order auto-tuned to conversion.
Active
Channel mix · February

Direct vs. OTA

Direct booking38%
Marriott CRS28%
Booking.com18%
Expedia Group11%
Other · GDS, wholesale5%
Pulse · live agent feed

What Pulse did today

Hover to pause · auto-scroll resumes on leave.

Live
Confirmed reservation for the Hartwell party — 4 nights, Ocean Suite. Pre-arrival prefs noted: extra pillows, late checkout requested.
4m
Sent pre-arrival email to 12 arrivals tomorrow — parking, restaurant invite, weather forecast.
18m
Replied on TripAdvisor (4.5★) — thanked guest, addressed elevator note, invited return.
32m
⚠ Adjusted Booking.com rate — Harborview Inn dropped to $259. Held at $274 with breakfast value-add.
47m
Scheduled late checkout (2 PM) for Marcus Adeyemi · 412, Bonvoy Ambassador. Housekeeping notified.
1h
Processed event inquiry — corporate dinner, 60 guests, Mar 15. Auto-sent BEO template + pricing to Axion Group.
1.5h
⚠ Flagged maintenance — AC Wing B 305–312, dispatched Diego, generated guest impact report (3 of 8 moves).
2h
Sent post-stay surveys to 8 departures · personalized with staff names. 3 responses (avg 4.6/5).
3h
Updated Valentine's pricing — bumped remaining 6 keys to $349 (was $329) on demand spike.
4h
Auto-generated group invoice for Lowcountry Hospitality Council · $22,600 · Jan 28 gala. Sent to AP.
5h
Synced 14 new reservations from Marriott CRS · room blocks updated on guest preferences.
6h
Detected rate parity violation on Booking.com ($274 vs BAR $289) · submitted correction via channel manager.
6.5h
Confirmed reservation for the Hartwell party — 4 nights, Ocean Suite.
4m
Sent pre-arrival email to 12 arrivals tomorrow.
18m
Replied on TripAdvisor (4.5★) — addressed elevator note.
32m
⚠ Adjusted Booking.com rate — held at $274 with breakfast value-add.
47m
Scheduled late checkout for Marcus Adeyemi · 412.
1h
Processed event inquiry — 60 guests, Mar 15 · BEO sent to Axion Group.
1.5h
Email · last 30 days

Direct contact

Pre-arrival emails sent428
Post-stay surveys394
Valentine's promo · open42%
Direct bookings from email23 · $6,840
VII.

The team

Key contacts
Leadership

Department heads

EM
Elena Marchetti
General Manager · (843) 555-0201
DK
David Kim
Revenue Manager · (843) 555-0218
MC
Marco Capaldi
F&B Director · Exec Chef Terra · (843) 555-0234
DF
Diego Fuentes
Chief Engineer · (843) 555-0247
AP
Amanda Pierce
Director of Sales & Events · (843) 555-0263
Extended team

Operations floor

JT
Jessica Torres
Front Office Manager · (843) 555-0279
RW
Regina Washington
Executive Housekeeper · (843) 555-0285
NB
Nathan Brooks
Spa Director · (843) 555-0291
LH
Laura Hernandez
Night Manager · (843) 555-0304
TM
Tom Mitchell
Marriott Area Director · Tribute · (404) 555-0112